LEADPAGES REVIEW

Building your online brand

Whether you offer B2B or B2C services, you’ll want to build up your online brand to elevate your credibility and gain trust. 

Having optimised, visually stunning content that demonstrates your value and expertise will help you to get more clients and/or customers.

In chapter 3 we will cover some of the ways you can use Leadpages for yourself.

What if I get stuck? What support is available? 

Let’s say you’re right in the middle of creating a piece of web content for yourself or a client and a problem arises or you need some help.

To contact the support team just click the “?” icon as shown below.

When you click the help icon, there is the option to raise a ticket, leave feedback and you are given a list of links to support articles.

Email support is also available Monday to Friday 8am-5pm EST. Pro and Advanced users can access live chat support. For users with an advanced subscription, phone support is also available during business hours.

There are many ways that you can promote your personal brand online using the platform. We will go through some of the main ways in greater detail below.

Your Branding

Before we get started on how you can build up your brand using the page builder, it’s worth mentioning this useful feature.

You can add your brand colours to your account so that you can easily access them whilst you customise your web content.

Simply add in your the hex or RGB code for your brand colours.

We will now walk you through how you can use Leadpages site builder to create a high-converting website without needing to write a single line of code. 

As I write this post, I will use the Leadpages site builder to create a site and I will document the process with screenshots and commentary.

Step 1: Pick a Leadpages template

So I logged in, then clicked on “create a site”. Then I was taken to the page as shown below to select a template.

Ok, so, I’ve picked the following template shown below. The feature to see what it looks like on both desktop and mobile is really handy!

Step 2:  Edit the template

Once you are happy with the template, click “use this template” in the top right hand corner.  

Next you’ll be asked to name your site ( this is just to help you to identify the site on your Leadpages dashboard, no one else will see it).

I do freelance copywriting, so I am going to edit the template with copywriting services in mind.

The first thing I want to edit is the logo.

As you can see in the image below, if you don’t already have a logo, Leadpages directs you to Logo Makr which allows you to create logos for free.

I used Logo Makr to create a super simple logo in under 2 minutes

I downloaded the low quality version of the logo I just made in Logo Makr for free.

1. I edited the menu bar by changing it to white, and adding the logo to the left side.
2. I changed the colour of the background to red and edited the copy.
3. I changed the photo.

Next, I changed the call-to-action button so that it opens up a Calendly pop-up. This will allow potential clients to schedule a call with me at a time that is convenient for both of us.

Then continue to make edits to the template. You can add additional widgets as shown below:

Once you are happy with your template fill out the following for SEO:

Step 3: Publish your site 

Once you are happy with the customisations you’ve made, you can publish your site.

You can either publish your site to your free leadpages domain, hosted by Leadpages servers.

Or you can use a third-party domain.

Other use cases

Book promotion
Leadpages can help you to promote your book or e-book. There are several different landing page templates for authors.

Here’s an example:

Tip: to get a 3D mock-up of your book you can hire a freelancer on Fiverr to create it. Here’s a designer with a 5-star rating on Fiverr and 600+ reviews.

You can use the drag-and-drop editor to create content for your client’s sites. The videos below will explain how this works.

Using LeadPages for an E-commerce site 

If you and/or your client runs an online store via an e-commerce platform such as Shopify, you can take advantage of Leadpages specially designed templates. 

You may be running ads and an email campaign to promote products/services in the store. You can create a landing page for these potential customers to click through to.

Having these potential customers click through to a specific landing page that has been optimised for conversions, instead of your homepage may help to increase the return on your ad spend. 

Leadpages allows customers to buy products in Shopify stores without leaving the landing page via the Shopify buy buttons. 

LeadPages Templates that are optimised for Shopify 

There are 3 Shopify templates that you’ll get access to once you sign up for your Leadpages account. 

Here is a preview of one of them:

Promoting your Leadpages services 

If you are a freelancer who creates landing pages as a service, you can promote this service on platforms such as Fiverr, Upwork etc.

If you decide to sign up for a Leadpages account, you’ll be joining over 40 000 other users. 

Here are some mini case studies outlining what others have to say about their experience with Leadpages. 

1. Sally Zimney the CEO of This Moved Me

Sally is a public speaking coach. She helps speakers, leaders, entrepreneurs and authors to become compelling and authentic speakers. As well as coaching clients both face-to-face and online. Sally has online courses and a podcast.

She wanted to turn her digital content into customers so she signed up to Leadpages. One thing she really likes about the landing page builder is that the library of resources makes it easy to go from “nothing to done, quickly”.

Sally uses Leadpages for creating and publishing landing pages and pop-ups, getting more people to sign up to her online courses and generating leads.

2. Michael & Chris founders of ShoHawk Media

ShoHawk is a production company and education hub.

They use Leadpages for the website builder and the landing page builder. Michael loves how “easy” Leadpages is to use.

I’ve also had a look around the net to find some less positive thoughts and experiences from users to help you to decide if this is the right product for you.

1. I found an interesting insight from someone with a strong design background.
They stated that as a designer they’d prefer if the pre-made templates with the drag and drop functionality could give them more flexibility in terms of customisation.

They state that they feel the product is more suited for marketers who want to make quick customisations to the existing templates.

I have also seen other reviews stating similar views on customisation being limited or that formatting the landing pages can be quite rigid.

2. Another insight I came across was from a user stating that they need to keep their Leadpages subscription active in order for the content they have made to work.

This is an important insight so I looked into it more.

Leadpages states the following:

“Without an active subscription, the following conversion tools will stop working as expected:

• sites
• landing pages
• pop-ups
• opt-in texts
• trigger links”

They explain that you can export your landing pages in HTML as you own your pages’ content. You can host your pages on your own server but all integration may not work.

3. The standard pricing plan has limited A/B testing functionality. The Pro and Advanced plans have full A/B split testing capability.